Devin Graciano, CEO of Goldie Locks®, is a generational hairstylist and renowned expert in hair care innovation. With over two decades of experience as a global stylist and educator, having worked with celebrities, top salons, and high-profile events, she gained firsthand insight into the needs of both stylists and their clients.

This experience ignited her passion for product development, where she's dedicated her career to raising performance standards in the hair industry.  To deepen her expertise, Devin pursued studies in chemistry, biochemistry, and anatomy, giving her a better scientific understanding of hair and product formulation that informs every Goldie Locks® creation.

Beyond product development, Devin is a thought leader in the beauty industry, frequently sharing her expertise on hair health, product formulation, and professional styling techniques. She is cultivating a well-rounded team that shares her commitment to quality and innovation. Through continuous collaboration and strategic growth, Goldie Locks® is setting new standards in the haircare industry and solidifying its position as a leader in effective and luxurious solutions.

Devin has been featured in industry-leading publications and continues to educate both professionals and consumers on the best practices for hair care.

Devin’s expertise is backed by years of professional training in hair science, science, product formulation, and salon management.
Her commitment to continuous education ensures that Goldie Locks® remains at the forefront of beauty innovation.

Devin Graciano’s expertise has been recognized in top beauty and lifestyle publications, including:

• Allure – Expert insights on hair trends and product efficacy
• IPSY – Featured in discussions on hair care and beauty routines
• Byrdie – Contributor to professional styling guides
• Mane Addicts – Contributor to professional styling guides
• Who What Wear – Highlighted for hair care innovations and expert recommendations