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Brilliant Blonde Purple Shampoo


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The perfect antidote to keep blonde, gray, and platinum hair vibrant and brass free. It goes beyond cleansing, to deeply hydrate, strengthen and protect strands.

    • Banish Brass: Significantly brightens blonde hair and instantly neutralizes yellow tones for vibrant, brass free hair.
    • Deep Hydration: Unlike other purple shampoos, ours leaves hair with long-lasting softness and hydration.
    • Strength & Shine: Strengthens and protects hair, promoting healthier, more resilient strands.
    • Your Healthiest Blonde: Specially designed for your brightest, healthiest blonde. Made for all blonde, lightened, and grey hair, and extension approved.


    Lather, rinse thoroughly, and repeat if needed. Follow with Goldie Locks® Ultra Hydrating Signature Conditioner. Recommended use is 2-3 times per week or as often as needed to neutralize unwanted brassiness.


    When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.


    Our Brightening Complex delivers a brilliant violet pigmentation to combat brassy strands.


    Rich in antioxidant properties that help protect the hair from external and environmental elements.


    Nourishes hair and penetrates to strengthen hair and prevent breakage.


    A powerful humectant that welcomes moisture into the hair to give you soft, touchable and manageable locks.

    Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730

    Shipping Policy:

    • We ship to all locations within the United States and internationally.
    • Orders are typically processed and shipped within 2-3 business days.
    • Shipping rates will vary based on the size and weight of the item(s) and the destination.
    • Expedited shipping options are available for an additional cost.

    Blonde Brilliance

    The secret to maintaining the perfect blonde. Designed especially for blonde, gray, and platinum hair, this formula ensures your color stays vibrant and free from brassiness.

    • Brass-Free Radiance: Neutralizes yellow tones, enhancing the brightness and vibrancy of blonde hair.
    • Every Blonde's Best Friend: Tailored for blonde, lightened, and grey hair to maintain its pristine condition.
    • Extension-Friendly: Specially formulated to be gentle on hair extensions.
    • Color Commitment: A color-safe formula ensuring longevity and vibrancy of your blonde.

    Nourish & Shine

    More than just a color corrector. Dive deep into hydration, strength, and shine, ensuring your hair doesn't just look good—it feels incredible too.

    • Deep Dive Hydration: Infuses hair with moisture, leaving it soft and touchable.
    • Strong & Resilient: Fortifies hair from the roots, ensuring reduced breakage and enhanced strength.
    • Luminous Locks: Imparts a radiant shine, making your blonde stand out even more.

    A Symphony of Scents

    Indulge in an aromatic experience as delightful as the results on your hair. Our unique blend of scents ensures every wash is a luxurious treat.

    • Top Notes: Citrusy burst of Orange & Mandarin.
    • Heart Notes: Exotic blends of Apple, Pear, Pineapple, Coconut, and Florals.
    • Base Notes: Warm undertones of Sandalwood, Vanilla, and Musk.
    • Nature's Touch: Enhanced with natural essential oils of Orange and Mandarin.

    • Sulfate Free

    • Paraben Free

    • Phthalates Free

    • Gluten Free

    • Cruelty Free

    Goldie Locks Lovers


    We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Our purple shampoo is gentle enough to be used daily, however, we do not recommend over washing as this can dry out your hair and strip the scalp of its natural oils.

    The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes.  You can always leave it on longer depending on the end result you are looking for.   Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

    Unlike traditional purple shampoos that can dry out your hair, our Brilliant Blonde Shampoo is formulated to leave your hair soft, healthy, and hydrated.

    This product was not formulated to stain, however, we do recommend taking all proper precaution by rinsing thoroughly both your hair and any surface the product comes in contact with to avoid any possible staining.

    We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves hair soft, healthy, and hydrated.
    purple shampoo for blonde, gray and platinum hair

    Brilliant Blonde Purple Shampoo


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    Terms & Conditions

    Terms and Conditions for Goldie Locks® Bi-Annual Sale (July 3-5, 2023):
    • The Goldie Locks® Bi-Annual Sale is valid exclusively at and ends at 11:59 pm MDT on July 5, 2023.
    • Goldie Locks® Professional Affiliates have the opportunity to earn a 25% commission bonus during the Bi-Annual Sale. To qualify for the bonus, the Affiliate must be one of the top three revenue generators from customers who place an order after clicking their affiliate link or using their coupon code. Total revenue is calculated based on all successful referrals before shipping & handling and taxes.
    • A 25% commission bonus will be paid to the three stylists who drive the highest revenue through their affiliate link or coupon code sales at during the Bi-Annual Sale, which takes place from July 3-5, 2023.
      • Total revenue will be calculated based on product sales before factoring in shipping & handling or taxes.
      • When a customer clicks your affiliate link or uses your coupon code, they will be entitled to an additional 10% discount on their order. This discount is valid for first-time customer referrals only.
      • The bonus will be paid out as a percentage of the commissions earned between July 3-5, 2023. For instance, if you rank among the top three revenue earners during the sale and accumulate $500 in commissions, you would receive a 25% commission bonus of $125 ($500 x 25% = $125), resulting in a total commission earnings of $625.
    • To be eligible to win, your Goldie Locks® Professional account must be in good standing, meaning there should be no past due payments for orders placed at Additionally, you must have completed your W-9 and payment information in the Affiliate system.
    • Winners of the commission bonus will be announced on July 6, 2023, via email.
    • For any questions or clarifications regarding this promotion or these Terms and Conditions, please reach out to us at

    By participating in the Goldie Locks® Bi-Annual Sale, you acknowledge and agree to comply with these Terms and Conditions. Goldie Locks® reserves the right to modify or terminate this promotion at any time, for any reason, without prior notice.