109 reviews

Brilliant Blonde Purple Shampoo

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  • Every 4 weeks
  • Every 6 weeks (Recommended)
  • Every 8 weeks
  • Every 10 weeks
  • Every 12 weeks
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This shampoo is specially formulated to neutralize brassiness and yellow tones, leaving your hair looking vibrant and healthy.

  • Neutralizes brassiness and yellow tones.
  • Leaves hair looking vibrant and healthy.
  • Infused with nourishing botanicals. 
Details Benefits How To Use Ingredients Subscription View full details

Brighten Your Blonde
Banish Brassy Tones

  • Instantly neutralizes brassy tones
  • Significantly brightens blonde hair
  • For all blonde, lightened, + grey hair

Finally, Purple Shampoo
That Won't Dry Out Hair

  • Deposits long lasting hydration
  • Gently removes impurities
  • Leaves hair soft, healthy, + hydrated
  • Extension friendly

Complete Your Routine

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Goldie Locks® Products are free of Parabens, Sulfates, Phthalates, and Dmdmh. Gluten Free.
Cruelty Free. Vegan.

Customer Reviews

Customer Reviews
5.0 Based on 109 Reviews
5 ★
100% 
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Filter Reviews:
MF
12/19/2022
MARY F.
United States United States
I recommend this product

Brilliant blonde purple shampo

The best I have ever tried. Does not dry out your hair.

02/03/2023

Goldie Locks®

This is Outstanding Mary, using professional high quality hair products truly makes a difference with your hair color longevity, hair and scalp health, texture and overall appearance! #getgoldielocks

JT
03/19/2023
Jessica T.
United States United States
I recommend this product

No Brass here!

This shampoo is the best purple shampoo there is. It doesn’t dry my hair out!

KL
03/19/2023
Kimberly L.
United States United States
I recommend this product

Works well

Brightens blonde

JD
03/18/2023
Jocelyn D.
United States United States
I recommend this product

Amazing

Smells Great. Good buy

KR
03/17/2023
Kala R.
United States United States

Love ❤️

Keeps my extensions bright after I get my natural hair colored! Love this!

03/21/2023

Goldie Locks®

Your hair’s new BFF!!! Keep in mind when using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

Questions

CAN I USE PURPLE SHAMPOO EVERY DAY?

We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Our purple shampoo is gentle enough to be used daily, however, we do not recommend over washing as this can dry out your hair and strip the scalp of its natural oils.

HOW LONG SHOULD I LEAVE THIS IN MY HAIR?

The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes.  You can always leave it on longer depending on the end result you are looking for.  

Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

WILL THIS DRY OUT MY HAIR?

Unlike traditional purple shampoos that can dry out your hair, our Brilliant Blonde Shampoo is formulated to leave your hair soft, healthy, and hydrated.

CAN THIS STAIN MY HANDS, TOWELS, OR SHOWER?

This product was not formulated to stain, however, we do recommend taking all proper precaution by rinsing thoroughly both your hair and any surface the product comes in contact with to avoid any possible staining.

WHAT ARE THE pH LEVELS OF YOUR PURPLE SHAMPOO?

We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves hair soft, healthy, and hydrated.