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Brilliant Blonde Purple Shampoo

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Brilliant blonde purple shampoo is the perfect antidote to keep blonde, gray, or platinum hair vibrant and brass free - leaving hair soft, healthy, and hydrated. 

Your brightest, healthiest blonde awaits... 

Details Benefits How To Use Ingredients View full details

Brighten Your Blonde
Banish Brassy Tones

  • Instantly neutralizes brassy tones
  • Significantly brightens blonde hair
  • For all blonde, lightened, + grey hair

Finally, Purple Shampoo
That Won't Dry Out Hair

  • Deposits long lasting hydration
  • Gently removes impurities
  • Leaves hair soft, healthy, + hydrated
  • Extension friendly

Complete Your Routine

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Goldie Locks® Products are free of Parabens, Sulfates, Phthalates, and Dmdmh. Gluten Free.
Cruelty Free. Vegan.

Customer Reviews

Customer Reviews
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GL
11/08/2022
Goldie L.
United States United States
I recommend this product

So Bright ✨

My hair has never been brighter! This shampoo didn’t dry my hair out at all, and it feels soft and healthy.

11/08/2022

Goldie Locks®

This is Amazing Lisa, Formulated to Significantly Brighten blonde hair, Deposit long lasting Hydration and Gently remove impurities.

Questions

CAN I USE PURPLE SHAMPOO EVERY DAY?

We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Our purple shampoo is gentle enough to be used daily, however, we do not recommend over washing as this can dry out your hair and strip the scalp of its natural oils.

HOW LONG SHOULD I LEAVE THIS IN MY HAIR?

The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes.  You can always leave it on longer depending on the end result you are looking for.  

Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

WILL THIS DRY OUT MY HAIR?

Unlike traditional purple shampoos that can dry out your hair, our Brilliant Blonde Shampoo is formulated to leave your hair soft, healthy, and hydrated.

CAN THIS STAIN MY HANDS, TOWELS, OR SHOWER?

This product was not formulated to stain, however, we do recommend taking all proper precaution by rinsing thoroughly both your hair and any surface the product comes in contact with to avoid any possible staining.

WHAT ARE THE pH LEVELS OF YOUR PURPLE SHAMPOO?

We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves hair soft, healthy, and hydrated.