This shampoo is specially formulated to neutralize brassiness and yellow tones, leaving your hair looking vibrant and healthy.
- Neutralizes brassiness and yellow tones.
- Leaves hair looking vibrant and healthy.
- Infused with nourishing botanicals.
Details
Premium-quality, clean ingredients formulated to deliver exceptional results.
pH = 5.5 - 6.5
RESPONSIBLY MADE
- Clean Hair Care
- Vegan
- Cruelty Free
FREE OF
SULFATES • PARABENS • PHTHALATES •
GLUTEN • DMDMH
MADE FOR
- For all blonde, lightened, or grey hair
- Made for all hair types + textures
- Extension friendly
- Color safe
EXTENSION APPROVED
Goldie Locks® hair care is thoughtfully formulated to extend the life, vibrancy, and integrity of hair extensions.
Scent:
Coconut Sandalwood Musk
Top Notes: Orange & Mandarin Citrus
Middle Notes: Apple, Pear & Pineapple Fruits; Coconut, Marine; Jasmin & Muguet Florals.
Bottom: Sandalwood; Vanilla; Musk; Tonka.
Natural Essential Oils: Orange Oil; Mandarin Oil.
Benefits
- Instantly neutralizes brassy tones
- Significantly brightens blonde hair
- Deposits long lasting hydration
- Gently removes impurities
- Leaves hair soft, healthy, + hydrated
- For all blonde, lightened, + grey hair
- Extension friendly
1 Liter bottle is the equivalent of four 8.45 fl. oz bottles (+ saves you $42)
How To Use
Lather, rinse thoroughly, and repeat if needed. Follow with Goldie Locks® Ultra Hydrating Signature Conditioner. Recommended use is 2-3 times per week or as often as needed to neutralize unwanted brassiness.
Pro Tip
When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.
Ingredients
KEY INGREDIENTS
BLUEBERRY + PURPLE YAM
Our Brightening Complex delivers a brilliant violet pigmentation to combat brassy strands.
SUNFLOWER
Rich in antioxidant properties that help protect the hair from external and environmental elements.
AVOCADO OIL
Nourishes hair and penetrates to strengthen hair and prevent breakage.
GLYCERIN
A powerful humectant that welcomes moisture into the hair to give you soft, touchable and manageable locks.
Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730
Subscribe + Save
How It Works
- Choose your product and select ‘subscribe + save’.
- Easily manage your subscription by logging in to your account. Easily pause, skip, or cancel anytime.
- Complimentary shipping on all subscription orders.
If you have opted for monthly subscription payments, Goldie Locks® will charge your credit card on file on the same day of every month. This generally will fall on the day that your subscription was originally created; the only exception would be if the payment was declined, and we had to retry the payment on a later date than usual. The next payment would still be taken on the original date, as your billing cycle remains unchanged. Monthly subscriptions are automatically renewed at the end of the billing cycle, to ensure a seamless experience.
You will also receive advanced email notifications at least 2 days prior to your billing cycle to inform you about the upcoming charge to your credit card on file. You may log in to your account to update your subscription settings.
Brighten Your Blonde
Banish Brassy Tones
- Instantly neutralizes brassy tones
- Significantly brightens blonde hair
- For all blonde, lightened, + grey hair
Finally, Purple Shampoo
That Won't Dry Out Hair
- Deposits long lasting hydration
- Gently removes impurities
- Leaves hair soft, healthy, + hydrated
- Extension friendly
Complete Your Routine
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Goldie Locks® Products are free of Parabens, Sulfates, Phthalates, and Dmdmh. Gluten Free.
Cruelty Free. Vegan.
Customer Reviews
- Reviews
- Questions
United StatesBrilliant blonde purple shampo
The best I have ever tried. Does not dry out your hair.
Goldie Locks®
This is Outstanding Mary, using professional high quality hair products truly makes a difference with your hair color longevity, hair and scalp health, texture and overall appearance! #getgoldielocks
United StatesNo Brass here!
This shampoo is the best purple shampoo there is. It doesn’t dry my hair out!
United States United States United StatesLove ❤️
Keeps my extensions bright after I get my natural hair colored! Love this!
Goldie Locks®
Your hair’s new BFF!!! Keep in mind when using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.
Questions
CAN I USE PURPLE SHAMPOO EVERY DAY?
We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Our purple shampoo is gentle enough to be used daily, however, we do not recommend over washing as this can dry out your hair and strip the scalp of its natural oils.
HOW LONG SHOULD I LEAVE THIS IN MY HAIR?
The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes. You can always leave it on longer depending on the end result you are looking for.
Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.
WILL THIS DRY OUT MY HAIR?
Unlike traditional purple shampoos that can dry out your hair, our Brilliant Blonde Shampoo is formulated to leave your hair soft, healthy, and hydrated.
CAN THIS STAIN MY HANDS, TOWELS, OR SHOWER?
This product was not formulated to stain, however, we do recommend taking all proper precaution by rinsing thoroughly both your hair and any surface the product comes in contact with to avoid any possible staining.
WHAT ARE THE pH LEVELS OF YOUR PURPLE SHAMPOO?
We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves hair soft, healthy, and hydrated.