Brilliant Blonde Purple Shampoo
The purple shampoo that actually brightens your blonde.
Blonde, gray, and platinum hair has its own set of rules. This luxurious purple shampoo follows them perfectly, neutralizing those brassy, yellow tones while actually brightening your color, not darkening it like most purple shampoos do.
Why most purple shampoos fail: They dry out your hair, muddy your color, and leave you looking gray instead of bright. Not exactly the goal.
What makes ours different: Enriched with blueberry and purple yam, this neutralizes yellow tones while brightening and adding luminosity - no drying, no muddying, no gray cast.
Brilliant Blonde Purple Shampoo Your weekly reset for color that stays bright and true. This rich, luxurious shampoo gently cleanses while depositing just the right amount of purple pigment to neutralize unwanted warmth without the typical drying or darkening effects. Your blonde actually gets brighter, not duller.
✨ Perfect for: Anyone tired of purple shampoos that muddy or darken their color
✨ The difference: Neutralizes yellow while brightening - never graying or drying
✨ You'll notice: Luminous, bright blonde that looks healthier, not damaged
Your blonde story: Use 1-2 times per week in place of regular shampoo for brilliantly bright, never muddy results.
