186 reviews

Ultra Hydrating Signature Hair Mask

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  • Every 4 weeks
  • Every 6 weeks (Recommended)
  • Every 8 weeks
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  • Every 12 weeks
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Our deeply hydrating and moisturizing hair mask is the ultimate indulgence for your hair. This luxurious formula instantly restores hydration, prevents damage, and adds intense shine without weighing hair down. With just one use of our hair mask, you'll see and feel the difference in your hair.

  • Instantly restores hydration and prevents damage.
  • Adds intense shine without weighing hair down.
  • Highly concentrated formula is rich in vitamins, fatty acids, and antioxidants.
  • Repairs and restores dry, damaged hair.
  • Nourishes and protects your hair, leaving it looking and feeling its best.
  • Ideal for all hair types.
  • Extension and color safe.
  • Clean ingredients that are free of harmful chemicals.
Details Benefits How To Use Ingredients Subscription View full details

Goldie Locks® Products are free of Parabens, Sulfates, Phthalates, and Dmdmh. Gluten Free. Cruelty Free. Vegan.

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Customer Reviews

Customer Reviews
5.0 Based on 186 Reviews
5 ★
97% 
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GM
03/20/2023
Gena M.
United States United States
I recommend this product

So hydrating

This is a wonderful hair mask that leaves my hair quenched of its thirst!

CK
03/17/2023
Carole K.
United States United States

Deep mask

Hair feels soft silky

JL
03/17/2023
Jackie L.
United States United States

Ultra Hydrating Hair Mask

LOVE this hair mask! I use this every wash and it works wonders on my hair. I have naturally fine, colored treated hair and it does not weigh it down or make it brassy, and love the scent. I cannot live without this product now that I have seen how well it works for me. Highly recommend!

SM
03/16/2023
Stacy M.
United States United States
I recommend this product

Love this Hydrating Mask

I absolutely love this hair mask. Ever since I stopped using Olaplex products and switched to Goldie Locks my breakage and hair loss has stopped. It leaves my hair and my extensions so glossy and beautiful. I’m definitely a permanent customer!

03/17/2023

Goldie Locks®

We love to hear about your experience from ultimate indulgence for your hair with ultra hydrating protein-free hair care products from Goldie Locks®! Most of our hair concerns can be addressed through protein-free hair care products. Thank You for sharing, Stacy!

EC
03/16/2023
Emily C.
United States United States
I recommend this product

So moisturizing!

This hair mask is a game changer! I use this mask every other wash (I wash every 5 to 7 days). My hair feel so soft and so smooth after after applying and the softness lasts until my next hair wash day. This is a must in your hair routine. This container also lasted me almost 4 months which is great!

03/17/2023

Goldie Locks®

We are so excited that you shared your experience, Emily. Professional, high quality hair care makes all the difference!

Questions

HOW DO I USE A HAIR MASK?

You will get the best results from your hair mask if you use it after cleansing with Goldie Locks® Signature Shampoo. On wet clean hair, step away from direct water pressure from the shower and ring out excess water. Then apply the desired amount of your hair mask and apply on mid-strands through your ends. Allow it to sit on your hair 5+ minutes before rinsing with cool temperature water.

WHY DO YOU RECOMMEND TO USE COOL TEMPERATURE WATER AFTER MY HAIR MASK?

Your hair cuticle reacts by opening and closing depending on heat and cool temperatures. Your cuticle will close with cool temperature water allowing all the hair mask benefits to get trapped inside your hair for the ultimate results.

HOW OFTEN SHOULD I USE A HAIR MASK?

Depending on the condition of your hair, you may want to increase the use of your hair mask to 2x a week until you achieve the desired results you are looking for. From there, you can apply this as a maintenance treatment once a week.

WILL THIS HELP MY EXTREMELY DRY HAIR?

Yes, if you have extremely dry hair that is prone to frizz or breakage, you will definitely want to use a hair mask. When hair is dry it typically lacks moisture and hydration that makes up ⅔ of hair's overall strength. A hair mask will be key to providing you with stronger and healthier hair.

WILL THIS HAIR MASK LEAVE MY HAIR OILY?

No! Goldie Locks® Ultra Hydrating Signature Hair Mask focuses on replenishing lost nutrients, hydration and moisture without the use of heavy saturated oils (which would lead to oily or heavy feeling hair). You will achieve a beautiful bounce, shine and body to your hair after using this.

CAN I APPLY A HAIR MASK ON DRY HAIR?

You can apply a hair mask on dry hair prior to your shower or before bed (if you choose to sleep with it in your hair). Hair is much like a sponge and can soak up nutrients as it needs it. There is no harm in putting a hair mask on dry hair just as long as you rinse it out.

WHAT IS PROTEIN-SENSITIVE HAIR?

Protein-sensitive hair is hair that is extremely sensitive to the effects of protein (the ingredient) in hair products.
When hair is exposed to too much protein you actually cause more harm than good and will begin to experience negative results such as dry hair, dull hair, and breakage.

HOW CAN YOU TELL IF YOUR HAIR IS PROTEIN-SENSITIVE?

Follow these steps:

  • After getting out of the shower do not apply any styling products
  • Allow hair to air dry with minimal effort, i.e. brushing through
  • Feel the texture of the hair once dried

Once your hair is dry and you try to brush through it, you will notice that your hair is protein sensitive if you experience breakage and/or split ends.
Also, if your hair feels hard, rough, or dehydrated, it’s likely that your hair has been exposed to too much protein, resulting in damage to your hair.

WHY SHOULD YOU USE PROTEIN FREE HAIR MASK?

Protein-sensitive hair is hair that is extremely sensitive to the effects of protein (the ingredient) in hair products.
When hair is exposed to too much protein you actually cause more harm than good and will begin to experience negative results such as dry hair, dull hair, and breakage.

WHAT DOES PROTEIN DO TO HAIR EXTENSIONS?

Protein on your hair extensions will dehydrate them quickly and prematurely, leading you to dry, brittle hair that becomes unmanageable as well as breakage.
This is due to the chemical processing your hair extensions go through before getting to you. This process can melt away your hair's natural hydration barrier, the cuticle.
Therefore, protein tends to dehydrate hair on contact. Switching your hair care to protein free products will preserve your hair and prevent damage, as it works to supplement essential daily nutrients.