BESTSELLERS
TRUSTED BY STYLISTS, CUSTOMERS AND
TRUSTED BY YOU
Why We Are Protein-Free
Your Hair Snaps
We’ve seen the same pattern again and again. Too much protein makes hair stiff, brittle, and fragile, until it breaks.
Stylists have known this for years. It’s time you did, too.
Dare to Go Protein-Free
Look closely and you’ll find protein everywhere, except in Goldie products, listed as hydrolyzed; keratin, wheat, soy, pea and silk protein.
See the Difference
When you remove excess protein, hair can finally recover. Strands feel softer, smoother, more manageable, and visibly hydrated. Hair moves the way it’s supposed to.
DMDMH-FREE
PHTHALATE-FREE
GLUTEN-FREE
PARABEN-FREE
VEGAN
CRUELTY-FREE
SULFATE-FREE
THE GOLDIE
STANDARD
5 GOLDEN DEALS
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