Trusted by stylists, customers and—
Our Most-Loved Routine
Signature Hair Serum
From
$35.00
83% less breakage clinically proven
Signature Duo Set
$85.50
($90.00 value)
#1 Stylist recommended clinically proven results
Volumizing Texture Spray
From
$24.00
Long-lasting touchable texture
Signature Hair Mask
$56.00
Restore moisture for softer stronger hair
Signature Leave-In Conditioner
$41.00
Weightless moisture for effortless hair
Thickening Balm
$42.00
Instant volume that lasts
Blow Dry Spray
$52.00
Speeds up blowdry time and blocks humidity
Signature Duo Travel Set
$34.70
($44.00 value)
Your best wash day, wherever you land.
Golden Hour
Discover the best-smelling haircare.
LIMITED-TIME SUBSCRIPTION OFFER
Your Ritual, on Repeat
Subscribe to your Goldie favorites and enjoy more with every delivery. Receive free gifts (a $65 value) with your first subscription, for a limited-time.*
400 Bonus
Loyalty Points
($10 value) with
new subscriptions
15% off
every
subscription
order
Free
Shipping
on subscription
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Exclusive Gifts
just for
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Set the
frequency
that works for
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Pause, skip
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PROOF IS IN THE HAIR
The Results Don’t Lie
Our bestselling Signature Serum helps your style last longer while hair stays smooth, resilient, and healthy.
WE’RE MAKING SKINCARE JEALOUS
Hydrating Dry Shampoo
Packed with scalp loving ingredients, we created a dry shampoo your hairstylist can finally get behind. Targeted oil absorption, weightless hydration, keeping hair healthy and scalp balanced, everyday (and night).
We're Different
PROTEIN-FREE PHILOSOPHY
Protein is everywhere in haircare, but not here. Repeated use causes buildup that stiffens strands, blocks moisture, and ultimately leads to breakage.
THE GOLDIE LOCKS DIFFERENCE
We replaced heavy proteins with advanced amino acid complex that mimic the hair's natural NMF (natural moisturizing factor) for deep, lasting hydration without heaviness.
CLINICALLY PROVEN
To give you softer, more resilient hair that moves beautifully and holds up through heat, humidity, and everything else your day brings.
New To Goldie Locks®?
The Best Place To Start
If you're discovering us for the first time, start here. The Signature Duo our bestselling Shampoo and Conditioner, is where thousands of Goldie Locks devotees began their hair transformation and have never looked back.
Signature Duo Set
$85.50 $90.00
Part of a clinically proven routine for 3.5X stronger, 81% smoother, more manageable hair.
Trusted By You
Signature Shampoo
★★★★★
"I cannot stress enough, how healthy my hair has been since making the switch to Goldilocks over three years ago..."
Signature Conditioner
★★★★★
"This conditioner not only smells divine but nourishes and moisturizes. This is a must have."
Signature Hair Mask
★★★★★
"I love this hair mask and it is so hydrating. My hair has never been better since using Goldilocks products and this is no exception. This is a great hair mask."
Blow Dry Spray
★★★★★
I have tried so many hair products and I never typically love them! I actually love this spray! Doesn’t way my hair down. I get compliments and my hair blow dries smoothly!
Flyaway Fix Pomade Stick
★★★★★
I have a ton of pesky fly aways and this stick keeps them down and tamed. It smells tropical and I LOVE it!!
Brilliant Blonde Purple Shampoo
★★★★★
Was very pleased. Lathered well and smelled great, and left my blonde/graying hair shining and soft
Clarifying Shampoo
★★★★★
Love how clean it leaves my hair scalp! The smell is great!!
Signature Dry Shampoo Scalp Therapy
★★★★★
This is the best dry shampoo I have tried.
Flexible Hold Hairspray
★★★★★
Excellent hairspray! I have coarse and thick hair- and this hairspray holds all day!
THE GOLDIE STANDARD
SULFATE FREE
DMDMH-FREE
PHTHALATE-FREE
GLUTEN-FREE
PARABEN-FREE
CRUELTY-FREE
VEGAN
