Salon Locator Carry Us Professional Site
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Cart 0

Congratulations! Your order qualifies for free shipping You are $100 away from free shipping.

No more products available for purchase

Products
Pair with
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
REWRITE<br>
RESULTS

REWRITE
RESULTS

Our most loved products, ready to become part of your story.

MAKE WAVES<br>
<span>NOT FRIZZ</span>

MAKE WAVES
NOT FRIZZ

TWO ICONS, ONE ROUTINE FOR LIVED IN MOVEMENT—NO CRUNCH, NO GUESSWORK

LET YOUR HAIR BREATHE

LET YOUR HAIR BREATHE

Protein-free formulas for stronger, healthier hair

TRUSTED BY STYLISTS, CUSTOMERS AND

Most haircare overloads your hair with protein. We set it free!

Tired of heavy products?

Our lightweight formulas hydrate without weighing down.

Struggling with buildup?

Protein-free means your hair can actually absorb what it needs.

Want salon results at home?

Created by stylists who understand what actually works.

ALL HAIR HAS A STORY, WHAT'S YOURS?

I want my routine simplified

I'm always traveling

I want thicker-looking hair

CREATE A BUNDLE THAT IS 'JUST RIGHT'

SAVE UP TO 15%


FOR YOU

Your Golden Hour Starts Here

Signature Shampoo
Signature Shampoo - 33.8 fl oz / 1000 ml
Signature Shampoo - 3.4 fl oz / 100 ml - Travel Size
Signature Shampoo -
BESTSELLER
Signature Hair Serum - 3.4 fl oz / 100 ml
Signature Hair Serum - 3.4 fl oz / 100 ml
signature serum travel size
Signature Hair Serum - 3.4 fl oz / 100 ml
Signature Hair Serum -
SELLING FAST

CREATED WITH PURPOSE

Break the frustrating cycle of damaged hair.
Most products overload your hair with protein. We set it free with pure hydration.
Finally, a path to stronger, healthier hair that actually works.

PARABEN-FREE

VEGAN

CRUELTY-FREE

SULFATE-FREE

THE GOLDIE STANDARD

DMDMh-FREE

PHTHALATE-FREE

GLUTEN-FREE