the best purple shampoo for brighter blonde hair

Your brightest, healthiest blonde hair - purple shampoo

Brilliant Blonde Purple Shampoo

Name: Brilliant Blonde Purple Shampoo
Brand: Goldie Locks®
SKU: 2040
Price: 45.0 USD
Availability: InStock
Rating: 4.9573 (234 reviews)

$45.00

For blonde, gray, or platinum hair that's turning yellow or brassy.

The purple shampoo that brightens instead of dulls. Most purple shampoos break the rules of blonde care and leave hair dry, brittle, and muddy, dimming your color instead of lifting it.

Ours is different. Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this toning shampoo neutralizes yellow and brassy tones while actually adding luminosity. The result? A purple shampoo for blonde, gray, and platinum hair that looks brighter and radiant, and feels soft, silky, and touchable.

Why it belongs in your ritual

Neutralizes brass and yellow without a gray or dingy cast
Hydrates and softens as it cleanses, never drying
Brightens blonde, platinum, gray, and silver tones for true radiance
A toning shampoo gentle enough for regular use, unlike harsh alternatives

Extension-safe and keratin-treatment friendly.

Perfect for: blonde, gray, platinum, silver, or highlighted hair that needs toning.

The difference: traditional purple shampoos cling with harsh abrasiveness. Ours deposits pigment gently, with nutrient-rich botanicals, so your blonde looks luminous, not brittle.

Size8.45 fl. oz | 250 ml

8.45 fl. oz | 250 ml 33.8 fl. oz | 1000 ml

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Benefits

A purple shampoo that neutralizes brassiness and yellow between salon visits
Keeps blonde, gray, platinum, and silver hair vibrant
An ultra-mild toning shampoo that hydrates while it tones
Naturally protects hair with antioxidant-rich botanicals
Safe for color-treated, lightened, and fragile hair

How To Use

Use 2–3 times per week, or as needed to neutralize unwanted brassiness.
Apply to wet hair, massaging thoroughly from roots to ends.
Ensure consistent root-to-tip coverage for even toning.
Leave on for up to 3 minutes for a deeper tone.
Rinse well. Follow with Signature Conditioner.

PRO TIP: Work the shampoo thoroughly from root to ends — consistent coverage is what delivers even toning and prevents patchy results.

Ingredients

Blueberry + Purple Yam
Natural violet pigmentation that targets and neutralizes brassy strands within the lather.

Sunflower Seed Extract
Antioxidant-rich protection against UV and environmental elements that accelerate brassiness

Avocado Oil
Penetrates the hair shaft to strengthen and prevent breakage in fragile, lightened strands.

Glycerin
A powerful humectant that draws moisture into the hair for soft, touchable blonde results.

See All Ingredients

Scent Profile

Canyon Drift

Airy · Soft · Velvety

Creamy coconut layered with light florals, warmed by sandalwood for a velvety, radiant finish.

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Brilliant Blonde Purple Shampoo

$45.00

Brilliant Blonde Purple Shampoo

How To Use

Lather and massage desired amount of shampoo to wet hair, focusing on the scalp.
Rinse and repeat if needed.
Recommended use is 2-3 x per week or as needed.

PRO TIP

When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

PAIRS WELL WITH

FAQs

Can I use purple shampoo everyday?

We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Our purple shampoo is gentle enough to be used daily, however, we do not recommend over washing as this can dry out your hair and strip the scalp of its natural oils.

How long should I leave it on my hair?

The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes. You can always leave it on longer depending on the end result you are looking for. Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.

Will this dry out my hair?

Unlike traditional purple shampoos that can dry out your hair, our Brilliant Blonde Shampoo is formulated to leave your hair soft, healthy, and hydrated.

Can this stain my hands, shower or towels?

This product was not formulated to stain, however, we do recommend taking all proper precaution by rinsing thoroughly both your hair and any surface the product comes in contact with to avoid any possible staining.

What are the pH levels of the purple shampoo?

We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves hair soft, healthy, and hydrated.

PARABEN-FREE

VEGAN

CRUELTY-FREE

SULFATE-FREE

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THE GOLDIE STANDARD

DMDMh-FREE

PHTHALATE-FREE

GLUTEN-FREE