Luxuriously lightweight and fast absorbing, this serum delivers deep hydration, intense nourishment and instant shine.
- Helps to strengthen and repair damaged hair.
- Non-greasy and easily absorbed.
- Suitable for all hair types.
- Leaves hair soft, smooth, and shiny.
- Light, pleasant fragrance.
- Infused with nourishing botanicals.
Details
Nourish and transform your hair. Our luxuriously rich hair serum penetrates deep into each hair strand, delivering instant shine and intense nourishment for beautiful, healthy hair that glows.
MADE FOR
- Made for all hair types + textures
- Extension friendly
- Color safe
FREE OF
SULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH
RESPONSIBLY MADE
- Clean Hair Care
- Vegan
- Cruelty Free - Leaping Bunny Certified
EXTENSION APPROVED
Goldie Locks® hair care is thoughtfully formulated to extend the life, vibrancy, and integrity of hair extensions.
SIGNATURE SCENT
Glacé Tropical Citrus
Blended with tender pink grapefruit, refreshing sweet orange, cast with raw nectar and finishing notes of juicy lime... our signature scent will take you away to a tropical oasis.
Benefits
- Luxuriously lightweight
- Fast absorbing
- Delivers deep hydration
- Protects against future breakage
- Intense nourishment & shine
- Protection from heat & UV
- Calms frizz & fly-aways
- Mends split ends
- Instantly softens hair
- Combats dry dehydrated hair
- Blends damaged ends to hair extensions
- Water soluble formulation
- Deposits essential hydration
- Detangles & helps with tangle prevention
- Extend the life & vibrancy of your hair & extensions
- Amplifies hair quality, texture & shine
How To Use
Our Signature Serum can be used as a pre-styling and finishing product, as well as an overnight treatment.
Wet Hair
Apply on wet hair to lock in moisture and enhance heat styling protection.
Dry Hair
Apply on dry hair to refresh and re-style. Smooth flyaways, seal split ends, and lock in shine.
Overnight Treatment
Apply on dry or damp hair before bedtime. Wear a bun or braid to reduce morning frizz. No need to rinse in the morning.
Pro Tip
For the ultimate hair mask experience, pre-treat hair with our Signature Serum prior to hair mask application to boost nourishment & add intense shine.
Ingredients
KEY INGREDIENTS
ROSE WATER
Softens hair, calms frizz and restores glossy smoothness.
VANILLA BEAN
Instantly adds shine and strength while leaving strands smooth and silky.
WHITE TRUFFLE
Protects strands, locks in long-lasting moisture, and revitalizes dull, dehydrated - Leaving strands stronger and more manageable.
MARULA OIL
Instantly restores hydration, prevents damage, and adds intense shine without weighing things down.
BIOTIN
Strengthens strands, minimizes splits and breakage, all while improving strength and elasticity.
GINSENG
Strengthens, nourishes and protects strands.
Cyclopentasiloxane, Dimethiconol, Dimethicone, C12-15 Alkyl Benzoate, Bis-Cetearyl Amodimethicone, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Sclerocarya Birrea Seed Oil, Panax Ginseng Root Extract, Vanilla Planifolia Fruit Extract, Rosa Damascena Flower Water, Tuber Aestivum Extract, Biotin, Plukenetia Volubilis Seed Oil, Fragrance/Parfum, Citral, Linalool, Limonene, Benzyl Benzoate
Subscription
How It Works
- Choose your product and select ‘subscribe + save’.
- Your first subscription order along with subsequent orders will ship in our signature glass bottle.
- Easily manage your subscription by logging in to your account. Easily pause, skip, or cancel anytime.
- Complimentary shipping on all subscription orders.
If you have opted for monthly subscription payments, Goldie Locks® will charge your credit card on file on the same day of every month. This generally will fall on the day that your subscription was originally created; the only exception would be if the payment was declined, and we had to retry the payment on a later date than usual. The next payment would still be taken on the original date, as your billing cycle remains unchanged. Monthly subscriptions are automatically renewed at the end of the billing cycle, to ensure a seamless experience.
You will also receive advanced email notifications at least 2 days prior to your billing cycle to inform you about the upcoming charge to your credit card on file. You may log in to your account to update your subscription settings.
Goldie Locks® Products are free of Parabens, Sulfates, Phthalates, and Dmdmh.
Gluten Free. Cruelty Free. Vegan.
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Customer Reviews
- Reviews
- Questions
United StatesHydrating Shampoo
Amazing product. Love the lather and fragrance
Goldie Locks®
We appreciate you Kecia, we're happy for the feedback
United StatesAbsolutely LOVE
Absolutely love this product! It makes your hair silky soft without weighing your hair down.
United StatesEssential bundles smells amazing
I love how much this shampoo with lather and the smell of all three products is unbeatable.
United States United StatesLight Weight - Heavy Impact
With very thin very fine hair, IBE has been a saving grace for my confidence and this serum helps maintain that. It feels lightweight when you apply it, but provides deep hydration to my ends between washes. It doesn’t make my natural hair too oily and provides head protection if I need any style touch ups. The smell is icing on the cake!
Questions
WHAT DOES HAIR SERUM DO?
A hair serum can benefit your hair's elasticity, which is its ability to stretch and contract without breaking, as it does help to strengthen individual hair strands. Hair serum is also great for bringing surface hydration to keep frizz at bay and add incredible shine.
HOW SHOULD I USE A HAIR SERUM?
Generally hair serum is great to use in three different ways:
- For extremely damaged hair you can apply this on dry, dirty hair before you shampoo and condition.
- On towel-dried hair prior to using direct heat or air drying your hair to tame frizz and fly-aways
- Apply this after your style is complete on dry hair to mend split ends, add shine and add a layer of environmental and UV protection.
HOW MUCH SERUM SHOULD I BE USING?
Depending on how fine or thick your hair is, as well as how dehydrated your hair is, will determine how much hair serum should be used. As a rule of thumb, start with one pump for fine hair and work your application up from there. Remember it is always easier to add more oil than to take it away. If you are unsure, start with one pump, rub your palms together and then work the product through your ends. If you feel your hair feels near the same as before, double the application.
WILL THIS HAIR SERUM WEIGH MY HAIR DOWN?
Goldie Locks® Signature Serum was formulated with fine, thin hair in mind, while providing effectiveness for coarse and thick hair textures. This serum will give you all the benefits of a hair oil, without weighing your hair down.
CAN I USE THIS SERUM ON MY HAIR EXTENSIONS?
Yes! A hair serum is absolutely essential to keep the luster and softness of hair extensions. Use a serum for ultra manageable and youthful looking hair that you expect from hair extensions.
IS HAIR SERUM GOOD TO USE ON CURLY HAIR?
Hair serum will soften your curls to the touch while combating frizz by delivering moisture. It is a great product to add shine and luster with a more manageable finish.
CAN I APPLY HAIR SERUM DIRECTLY ON MY SCALP?
If you are needing a scalp oil treatment you can use Goldie Locks® Signature Serum on your scalp followed by a stimulating scalp massage. This is beneficial for those suffering from dandruff, dry and itchy scalps. Use this serum after cleansing with Goldie Locks® Ultra Hydrating Signature Shampoo and Conditioner for best results.
When you are utilizing hair serum as a styling product, avoid direct contact with your scalp focusing more towards your ends (the most dehydrated area of your hair).
IS HAIR SERUM GOOD FOR COLOR TREATED HAIR?
Hair serum will help restore hair’s elasticity that could have otherwise been jeopardized during your color and highlighting service. It adds nourishment to each hair strand and you will also see that it preserves hair color for longer lasting salon results.
IS HAIR SERUM A HEAT PROTECTANT?
Hair serum contains ingredients that can help defend your hair from direct heat while bringing essential nourishment to each strand of hair.
WHAT IS PROTEIN-SENSITIVE HAIR?
Protein-sensitive hair is hair that is extremely sensitive to the effects of protein (the ingredient) in hair products.
When hair is exposed to too much protein you actually cause more harm than good and will begin to experience negative results such as dry hair, dull hair, and breakage.
HOW CAN YOU TELL IF YOUR HAIR IS PROTEIN-SENSITIVE?
Follow these steps:
- After getting out of the shower do not apply any styling products
- Allow hair to air dry with minimal effort, i.e. brushing through
- Feel the texture of the hair once dried
Once your hair is dry and you try to brush through it, you will notice that your hair is protein sensitive if you experience breakage and/or split ends.
Also, if your hair feels hard, rough, or dehydrated, it’s likely that your hair has been exposed to too much protein, resulting in damage to your hair.
WHY SHOULD YOU USE PROTEIN FREE HAIR SERUM?
Protein-sensitive hair is hair that is extremely sensitive to the effects of protein (the ingredient) in hair products.
When hair is exposed to too much protein you actually cause more harm than good and will begin to experience negative results such as dry hair, dull hair, and breakage.
WHAT DOES PROTEIN DO TO HAIR EXTENSIONS?
Protein on your hair extensions will dehydrate them quickly and prematurely, leading you to dry, brittle hair that becomes unmanageable as well as breakage.
This is due to the chemical processing your hair extensions go through before getting to you. This process can melt away your hair's natural hydration barrier, the cuticle.
Therefore, protein tends to dehydrate hair on contact. Switching your hair care to protein free products will preserve your hair and prevent damage, as it works to supplement essential daily nutrients.