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MAKE WAVES<br>
<span>NOT FRIZZ</span>

MAKE WAVES
NOT FRIZZ

TWO ICONS, ONE ROUTINE FOR LIVED IN MOVEMENT—NO CRUNCH, NO GUESSWORK

LET YOUR HAIR BREATHE

LET YOUR HAIR BREATHE

Protein-free formulas for stronger, healthier hair

REWRITE<br>
RESULTS

REWRITE
RESULTS

Our most loved products, ready to become part of your story.

TRUSTED BY STYLST'S, CUSTOMERS AND

Goldie Locks - Protein-Free Benefits

Most haircare overloads your hair with protein. We set it free!

Tired of heavy products?

Our lightweight formulas hydrate without weighing down.

Struggling with buildup?

Protein-free means your hair can actually absorb what it needs.

Want salon results at home?

Created by stylists who understand what actually works.

ALL HAIR HAS A STORY, WHAT'S YOURS?

I want my routine simplified

I'm always traveling

I want thicker-looking hair

CREATE A BUNDLE THAT IS 'JUST RIGHT'

SAVE UP TO 15%


FOR YOU

Your Golden Hour Starts Here

Signature Shampoo
Signature Shampoo - 33.8 fl oz / 1000 ml
Signature Shampoo - 3.4 fl oz / 100 ml - Travel Size
Signature Shampoo -
BESTSELLER
Signature Hair Serum - 3.4 fl oz / 100 ml
Signature Hair Serum - 3.4 fl oz / 100 ml
signature serum travel size
Signature Hair Serum - 3.4 fl oz / 100 ml
Signature Hair Serum -
SELLING FAST

CREATED WITH PURPOSE

Break the frustrating cycle of damaged hair.
Most products overload your hair with protein. We set it free with pure hydration.
Finally, a path to stronger, healthier hair that actually works.

PARABEN-FREE

VEGAN

CRUELTY-FREE

SULFATE-FREE

THE GOLDIE STANDARD

DMDMh-FREE

PHTHALATE-FREE

GLUTEN-FREE