REWRITE
RESULTS
DMDMH-FREE
PHTHALATE-FREE
GLUTEN-FREE
PARABEN-FREE
VEGAN
CRUELTY-FREE
SULFATE-FREE
BESTSELLERS
TRUSTED BY STYLISTS, CUSTOMERS AND
BREAK UP WITH PROTEIN: GO PROTEIN-FREE
Before Your Hair Snaps
Most products overload hair with protein, causing dryness and breakage. We're the only professional line that's 100% protein-free.
Dare to Go Protein-Free
We skipped trends and followed science. No fillers, no shortcuts. Just hydration and real results.
See the Difference
Choosing protein-free means hair regains hydration, softness, shine, and manageability, visible from your first wash.
TRUSTED BY YOU
Signature Hair Mask
★★★★★
I love this hair mask, I always use on my shampoo days and it always lays my hair so soft, manageable and tangle free after washing. It strengthens my hair and I keep it soft and manageable in between washing.
Blow Dry Spray
★★★★★
I have tried so many hair products and I never typically love them! I actually love this spray! Doesn’t way my hair down. I get compliments and my hair blow dries smoothly!
Flyaway Fix Pomade Stick
★★★★★
I have a ton of pesky fly aways and this stick keeps them down and tamed. It smells tropical and I LOVE it!!
Brilliant Blonde Purple Shampoo
★★★★★
Was very pleased. Lathered well and smelled great, and left my blonde/graying hair shining and soft
Clarifying Shampoo
★★★★★
Love how clean it leaves my hair scalp! The smell is great!!
Dry Shampoo Powder
★★★★★
This is the best dry shampoo I have tried.
Flexible Hold Hairspray
★★★★★
Excellent hairspray! I have coarse and thick hair- and this hairspray holds all day!
Scalp Serum
★★★★★
I make sure to tell everyone about this! I was dealing with winter hair loss pretty bad. It has been cut in half after using this for two weeks!!!
SHOP BY CATEGORY
I want my routine simplified
I'm always traveling
