Your hair changes as you get older. Curls might loosen into waves, waves might turn into curls, and the volume you had at 25 might feel different at 45. I think that's worth talking about honestly, because it happens to all of us.
Below I go through why texture, color and thickness change with age, what to expect in each decade, and how I'd adjust your routine along the way. I'll also share the hair care products and hair supplements our customers love for this stage.
Index
Why Hair Changes With Age

Why Does Hair Texture Change with Age?
It starts in your follicles. Over time, follicles can shrink and change shape, and that affects how thick each strand is and how it grows.
That can make your curls stronger, or make once-curly hair lose some of its bounce. Hormones play a big part too, especially around pregnancy and menopause.
When Does Hair Growth Slow?
For a lot of people, hair growth starts to slow down in their 30s and 40s. Strands can also get finer, which can mean less volume overall.
How Hair Color Changes with Age
It's all about melanin, the pigment your follicles make. As we get older, follicles make less of it, and that's when grays start showing up.
Some people find their first grays in their 20s, some in their 40s. Genetics has a lot to do with it.
What to Expect, Decade by Decade

In Your 30s and 40s: Early Changes
- Your texture might shift. Curls can loosen, or straight hair can pick up a little wave.
- The first grays start to show up.
- It's a good time to give your hair a little more moisture. Our Ultimate Duo leaves hair feeling soft and hydrated.
In Your 50s and Beyond: From Silk to Silver
- Thinning can become more noticeable, and grays tend to come in faster.
- Many of our customers like adding Hair Supplements to their routine at this stage.
- And honestly, I love a good silver. Embracing it can be really beautiful.
How to Handle Specific Changes

Managing Texture Changes: Curly or Straight?
If your hair is losing its curl with age, our smoothing cream is a great styling option to work with your new texture.
And if your hair is getting curlier with age, lean into it. Our leave-in conditioner leaves curls feeling soft and moisturized.
Hair Thinning and Loss: What to Expect
Some thinning with age is normal, and it looks different for everyone. If you notice sudden or significant thinning, though, see a dermatologist. It's not always just age, and there's a lot they can help with. You can read more about thinning hair here.
Caring for Your Texture as You Age
Wondering how to keep your hair feeling its best as you age? A weekly deep conditioning treatment, like our Hair Mask, leaves hair feeling soft, smooth and hydrated.
A consistent routine with products that suit your hair now, not the hair you had ten years ago, makes a big difference.
Everyday Tips for Healthy-Looking Hair
Products are only part of it. How you live shows up in your hair too:
- Eat well: A balanced diet with enough protein, omega-3s and vitamins like biotin is good for your whole body, hair included.
- Be gentle: Go easy on heat and harsh chemicals, choose gentle styling, and keep up with regular trims.
- Take care of your scalp: A scalp massage is a relaxing way to show your scalp some love.
- Manage stress: High stress can contribute to shedding. Yoga, meditation or regular exercise can all help.
Your Hair, Your Story

Hair changing with age is completely normal. New silver strands, a different texture, a little less volume, it's all part of it. I'd much rather help you work with your hair as it is now than fight it.
Find a routine that suits the hair you have today, be gentle with it, and if something changes suddenly, check in with a dermatologist. And when you're ready to update your routine, you'll find all our products here.
